Our message to to the prowling thief, is plain and simple, don’t be the ‘L’ in the ‘DETAIL’.
Don’t Even Think About It Loser.
It’s all about the DETAIL and that’s all that matters.
It is easy for you to become the ‘Loser’. All registered equipment on www.thePlantfiles.com have forensic records of unique identification numbers and markings and the most inconspicuous recorded marking might be all that it takes for the Police to prove that you have stolen it.
That extra washer on a nut, that sticker on the windscreen, that tear on the seat might prove invaluable and cost you your freedom? Minutes after it is reported stolen, everybody who needs to know about the theft will know and you will have no where to go.
Don’t say we haven’t warned you!
It’s the border region week in The Daily Business Post. Every day this week, we profile a startup firm based in Sligo, Cavan, Leitrim, Louth, or Monaghan. Today it’s The Plantfiles, which has developed a registration and security system for machinery and bicycle owners.
Company: The Plantfiles
Founder: Eamonn Brennan
Support: Enterprise Ireland
What it does: registration and security system for machinery and bicycles.
Most companies try to cover all eventualities through different policies and insurance schemes. Yet simple theft can prove to be a major issue.
thePlantfiles has developed a registration and security system for machinery owners. Based at the Regional Development Centre at Dundalk Institute of Technology, the company was set up by Eamonn Brennan with six people working on the project.
The company has also developed a security system for cyclists. An iPhone app will be launched next month, with an emphasis on using social interaction to prevent theft.
“The company started as a result of a series of thefts on construction sites I was working on,” said Brennan. “There was one particular theft when about €70,000 worth of equipment was stolen. I saw there was no system in place to record the theft and inform the Gardaí. We looked at creating a system where people can react in real time and supply quality information to the authorities.”
The system allows an owner to record all covert, overt and concealed markings on equipment as well as any security documents and tracking systems. Any unique aspects can then be used by the gardaí to recover the item.
The system also has a social aspect to help people spot stolen goods. With more and more people active online, the company is hoping to use increased online interaction to help people recover stolen equipment. “When something is stolen you can create an automatic theft report,” said Brennan. “We also send selected data to people who sign up to email alerts.”
The company is also working with insurance companies to develop a rating system which can be used to lower premiums. Brennan is hoping this will help make the product cost-neutral for companies.
Enterprise Ireland supported the company with a grant, with the rest of the project self-funded. Brennan also took part in the Novation Enterprise Platform Programme (NEPP) in Dundalk.
Advice: “When you enter programs like NEPP you come in with your own idea of how you think your business will evolve. It can actually change direction quite a bit when you interact with people who have different skill sets. When you combine all these together you can find you have a better business model to move forward with.
VISIT US AT STAND H212
Since the summer of 2010, there has been quite a number of tractor thefts across Ireland and Britain, either directly or through fraudulent purchases with dodgy bank drafts.
A number of these vehicles were recovered by gardai and police, and we covered many here in the Farming Independent, including one 11th hour dramatic find at the Cambridge machinery sales in England.
This particular tractor was bought from the Enniscorthy Motor Company, in Co Wexford, using a fake bank draft. It resurfaced across the water at the monthly Cambridge machinery sale with a new identity. It had been rebadged as a slightly different model, its identifying numbers had been changed and front linkage removed.
Alarm bells were raised when it was spotted by a regular Irish visitor to the sales who felt there was something wrong with it.
A number of phone calls later, the tractor was impounded and eventually returned to its rightful owner.
The seller/thief had gone to great lengths to give what is a relatively common make and model of tractor a new identity. What made it easier to positively identify the tractor in this particular case was some damage and the subsequent repair to the bell housing between the engine and the transmission, which had occurred earlier in its legitimate working life.
It was this distinguishing feature that made it stand out from tractors of the same make, model and similar vintage, which were virtually identical.
The only major difference between tractors of a same make and model is often their serial number. This makes them ideal candidates for theft and hard for police to track down.
Another regular target of thieves within the sector is the Ifor Williams trailer, simply because there are lots of them out there and they all look virtually the same.
Dundalk man Eamonn Brennan is tackling this issue with a new company, www.theplantfiles.com
With plenty of letters after his name, Eamonn is a civil engineer by trade. Based on his own experience of stolen plant from a site where he worked, his company was born.